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Data Off-Base: Insight in the Age of Trump

The New York Times: “So when Mr. Trump won the election last week, an industry that prides itself on always knowing what motivates and excites the American public was in a state of shock. Marketers now find themselves asking serious questions about how they study consumers, use data and quantify the value of facts — […] [...]

By Tim Manners/Brand X Journal | Nov 16th, 2016 | , , , , ,

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