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QWERTY: Sales Gimmick as Innovation

Quartz: “Welcome to the concept of path dependence. Paul A. David engagingly outlines the idea in his classic article ‘Clio and the Economics of QWERTY, ’ first published in 1985 … The way David tells it, the QWERTY keyboard was developed by Christopher Latham Scholes, a Wisconsin printer and tinkerer, who ‘was the fifty-second man […] [...]

By Tim Manners/Brand X Ventures | Mar 7th, 2017 | , ,

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