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Tag Archives: consumer behavior

Decibel Diet: Loud Music is Fattening

  The New York Times: “Behavioral scientists who ran a series of lab studies and real-life field experiments found participants selected more unhealthful or calorie-laden items like red meat and cake when the ambient music was loud, and were more likely to choose healthful items when softer music was played in the background. The genre […] [...]

By Tim Manners/Brand X Ventures | Jun 6th, 2018 | , , , , , ,

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Retail Math: Ladder of Causation

  The Wall Street Journal: “Suppose, for example, that a drugstore decides to entrust its pricing to a machine learning program that we’ll call Charlie. The program reviews the store’s records and sees that past variations of the price of toothpaste haven’t correlated with changes in sales volume. So Charlie recommends raising the price to […] [...]

By Tim Manners/Brand X Ventures | May 23rd, 2018 | , , , ,

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Do Smartphones Make Us Stupid?

Nicolas Carr: “Imagine combining a mailbox, a newspaper, a TV, a radio, a photo album, a public library and a boisterous party attended by everyone you know, and then compressing them all into a single, small, radiant object. That is what a smartphone represents to us. No wonder we can’t take our minds off it.” […] [...]

By Tim Manners/Brand X Ventures | Oct 16th, 2017 | , , , ,

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Do Smartphones Make Us Stupid?

Nicolas Carr: “Imagine combining a mailbox, a newspaper, a TV, a radio, a photo album, a public library and a boisterous party attended by everyone you know, and then compressing them all into a single, small, radiant object. That is what a smartphone represents to us. No wonder we can’t take our minds off it.” […] [...]

By Tim Manners/Brand X Ventures | Oct 11th, 2017 | , , , ,

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IKEA Asks: Do You Speak Human?

The Verge: ‘If you put an AI in charge of your house — letting it control the lights, the alarms, the temperature, and so on — how would you want it to act? Should it be ‘autonomous and challenging’ or ‘obedient and assisting’? Would you prefer if it sounded male, female, or if it was […] [...]

By Tim Manners/Brand X Ventures | May 3rd, 2017 | , , , , , , , , ,

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Facebook Chatbots Test ‘Conversational Commerce’

The Washington Post: Mastercard “has partnered with Subway and two other major merchants to launch ‘chatbots, ’ which are robots that simulate human conversation. The Subway iteration allows you to order a custom sandwich for pickup, something of a digital version of walking down the chain’s sandwich assembly line.” Cheesecake Factory “allows shoppers to purchase […] [...]

By Tim Manners/Brand X Ventures | Apr 24th, 2017 | , , , , , , , , , , ,

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Netflix & the ‘Tinderization’ of Feeling

Tom Vanderbilt: “Netflix, as you may have heard, is … shedding its former one-to-five-star rating system in favor of binary digits: namely, thumbs up or thumbs down … For one, Netflix was transitioning from a DVD rental business to a streaming company. It was less reliant on you telling it what you liked (via ratings), […] [...]

By Tim Manners/Brand X Ventures | Apr 4th, 2017 | , , , , ,

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