Pokémon Go away and get out of my shop!
Yes, yes, I know Pokémon Go has been filling the headlines and everyone, including myself, is terrible bored of the whole thing, but I thought I’d write a piece on it anyway.
Pokémon Go is a game for mobile phones in which you wander around the streets with your phone out looking for Pokémon. It works using by using the GPS on your phone to track where you are and every so often a Pokémon will appear and then you can catch it. It’s that simple.
This game cannot be played while you just sit on the sofa, it is “Virtual Reality” and so you have to actually get active and walk around looking for these Pokémon. This game has successfully got people off their seat and on their feet by using what is deemed to be the enemy of exercise…Technology!
At this point, you may be wondering why this topic belongs on a data analyst site. Well, the smart businessman would’ve realised that they could use this game to help themselves.
Pokémon Go uses real locations as “Pokestops”, it could be a library, a cinema, a coffee shop, an office block…The list goes on. These “Pokestops” are important points in the game that give you gifts or treats, and may have some rare Pokémon hanging around them, so this means that every wannabe Pokémon trainer will be flocking to them.
For example, my local Starbucks is a Pokestop and I have never seen it busier than when it was packed with Pokémon players. Starbucks then had a notice that read “OUR POKEMON ARE FOR PAYING CUSTOMERS ONLY!”
So here’s the issue, a lot of people are questioning the value of Net Promoter Score (NPS) because it is just too broad, but it could be about to get a whole lot worse.
Just imagine how much better customer reviews would be if half of them caught a great Pokémon.
“The London Sainsbury’s is amazing! Just popped in to grab a few bits for dinner and ended up catching a Charizard!”
They may have still had a terrible experience with a sweaty teen at the till but they don’t care if they caught a Pokémon. So you get a great NPS score based on a very transient high or single issue versus anything that reflect the ongoing real values of the company or even what you delivered today.
So is that it, dangling a shiny thing in front of the customer while you cover up the mould with a rug, maybe some companies just want to be able to show the shareholders that the public like them and if they have to do that with Pokémon, so be it!
Speaking of Net Promoter Score, this link will open an interesting article from the Appuri Blog on the value of NPS: