Monthly Archives: November 2016

Data Off-Base: Insight in the Age of Trump

The New York Times: “So when Mr. Trump won the election last week, an industry that prides itself on always knowing what motivates and excites the American public was in a state of shock. Marketers now find themselves asking serious questions about how they study consumers, use data and quantify the value of facts — […]

By Tim Manners/Brand X Journal | Nov 16th, 2016 | , , , , ,

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To Test or De-Bug. That is the Question.

The Wall Street Journal: “It is much more efficient—and far less painful—to test each small part before stringing many pieces together. That way, the failures are less frequent, more informative and a lot easier to fix.” “Throughout most of human history, people’s interactions with the physical world … were based on various rules of thumb. […]

By Tim Manners/Brand X Journal | Nov 7th, 2016 |

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