Industry

The ‘Give’ Registry Embraces Survivors

Slate: “The Give Registry is a brilliant new gift registry and ad campaign from Australian department store chain Myer and agency Clemenger BBDO Melbourne that uses the model of a wedding gift registry to provide linens, cookware, dishes, and other household basics to domestic violence survivors.”

 

The post The ‘Give’ Registry Embraces Survivors appeared first on Brand X Journal.

Tim Manners/Brand X Ventures | Aug 17th, 2016 | , , ,