TAG ARCHIVES

Tag Archives: retail

Decibel Diet: Loud Music is Fattening

  The New York Times: “Behavioral scientists who ran a series of lab studies and real-life field experiments found participants selected more unhealthful or calorie-laden items like red meat and cake when the ambient music was loud, and were more likely to choose healthful items when softer music was played in the background. The genre […] [...]

By Tim Manners/Brand X Ventures | Jun 6th, 2018 | , , , , , ,

Read more >

Retail Math: Ladder of Causation

  The Wall Street Journal: “Suppose, for example, that a drugstore decides to entrust its pricing to a machine learning program that we’ll call Charlie. The program reviews the store’s records and sees that past variations of the price of toothpaste haven’t correlated with changes in sales volume. So Charlie recommends raising the price to […] [...]

By Tim Manners/Brand X Ventures | May 23rd, 2018 | , , , ,

Read more >

Facebook Chatbots Test ‘Conversational Commerce’

The Washington Post: Mastercard “has partnered with Subway and two other major merchants to launch ‘chatbots, ’ which are robots that simulate human conversation. The Subway iteration allows you to order a custom sandwich for pickup, something of a digital version of walking down the chain’s sandwich assembly line.” Cheesecake Factory “allows shoppers to purchase […] [...]

By Tim Manners/Brand X Ventures | Apr 24th, 2017 | , , , , , , , , , , ,

Read more >