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Tag Archives: ontology

Call Center Monitoring

Issue: While call center satisfaction scores from club members were average, this client was trying to improve them across shifts. Solution: As you can see from their ontology subjects, they tried to breakout every possible negative issue to isolate and fix them. However, we discovered that the “Positive – Individual Kudos” comments were the #1 […] [...]

By MineTech | Apr 19th, 2016 | , , , , , , ,

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Online Retailer Vendor Evaluation

Issue: The brand buying department for this client was trying to decide if they should order more product from a specific vendor. They wanted to analyze their internal and online feedback but could not align those sources for an accurate evaluation. Solution: We developed a text mining ontology which included all of the subjects that […] [...]

By MineTech | Apr 19th, 2016 | , , , ,

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What Did I Say Wrong?

When a new ad was met with violent abuse on social media the retailer needed to understand just what had gone wrong and what to do about it fast – do we cancel the ad? The Issue A major South African retailer launched a new ad campaign with a celebrity chef but in days the […] [...]

By MineTech | Apr 19th, 2016 | , ,

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Online Retailer Ad Evaluation

Issue: The client knew this was their best ad as it drove over $800K+ in sales but they had no idea why?   Solution: This was one of 28 different ad templates the client used. We developed a subject ontology that included all of the products the client offered. We also created a subject called […] [...]

By MineTech | Apr 18th, 2016 | , , , , ,

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