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Zara Success: A Databased Culture

Bloomberg Businessweek: “Unlike rivals such as Gap, H&M, and Primark, Zara has no chief designer, and there’s little discernible hierarchy. Its 350 designers are given unparalleled independence in approving products and campaigns, shipping fresh styles to stores twice a week. Guided by daily data feeds showing what’s selling and what’s stalling, the teams develop fashions […] [...]

By Tim Manners/Brand X Ventures | Dec 5th, 2016 | , , ,

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