IKEA Asks: Do You Speak Human?
The Verge: ‘If you put an AI in charge of your house — letting it control the lights, the alarms, the temperature, and so on — how would you want it to act? Should it be ‘autonomous and challenging’ or ‘obedient and assisting’? Would you prefer if it sounded male, female, or if it was […] [...]
By Tim Manners/Brand X Ventures | May 3rd, 2017 | Artificial Intelligence, Big Data, brand experience, Brand promises, consumer behavior, consumer insights, design, Innovation, New Products, technology