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Tag Archives: consumer insights

IKEA Asks: Do You Speak Human?

The Verge: ‘If you put an AI in charge of your house — letting it control the lights, the alarms, the temperature, and so on — how would you want it to act? Should it be ‘autonomous and challenging’ or ‘obedient and assisting’? Would you prefer if it sounded male, female, or if it was […] [...]

By Tim Manners/Brand X Ventures | May 3rd, 2017 | , , , , , , , , ,

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Facebook Chatbots Test ‘Conversational Commerce’

The Washington Post: Mastercard “has partnered with Subway and two other major merchants to launch ‘chatbots,’ which are robots that simulate human conversation. The Subway iteration allows you to order a custom sandwich for pickup, something of a digital version of walking down the chain’s sandwich assembly line.” Cheesecake Factory “allows shoppers to purchase and […] [...]

By Tim Manners/Brand X Ventures | Apr 24th, 2017 | , , , , , , , , , , ,

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Netflix & the ‘Tinderization’ of Feeling

Tom Vanderbilt: “Netflix, as you may have heard, is … shedding its former one-to-five-star rating system in favor of binary digits: namely, thumbs up or thumbs down … For one, Netflix was transitioning from a DVD rental business to a streaming company. It was less reliant on you telling it what you liked (via ratings), […] [...]

By Tim Manners/Brand X Ventures | Apr 4th, 2017 | , , , , ,

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