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Tag Archives: Brand promises

$1,400 iPhone & The Veblen Effect

Christopher Mims: “The launch of a pricey new iPhone has big implications for Apple’s financials, and it also bodes well for Apple’s continued dominance in mobile phones. Here are five reasons for Apple to go big, price-wise:” 1 Halo Effect: “An ultraexpensive edition of the iPhone makes sense as a shot in the arm for […] [...]

By Tim Manners/Brand X Ventures | Aug 2nd, 2017 | , , , , , , , , , , ,

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IKEA Asks: Do You Speak Human?

The Verge: ‘If you put an AI in charge of your house — letting it control the lights, the alarms, the temperature, and so on — how would you want it to act? Should it be ‘autonomous and challenging’ or ‘obedient and assisting’? Would you prefer if it sounded male, female, or if it was […] [...]

By Tim Manners/Brand X Ventures | May 3rd, 2017 | , , , , , , , , ,

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The Bestseller Code: Algorithmic Hits

  The Bookseller: “Jodie Archer, a former publisher and consultant, and Matthew Jockers, co-founder of Stanford University’s Literary Lab, have built an algorithm aimed at proving that mega-hits are predictable. The system, which analyses theme, plot, style and character to predict whether a manuscript will be a bestseller, has looked at 20,000 novels using “cutting-edge […] [...]

By Tim Manners/Brand X Ventures | Jul 6th, 2016 | , , ,

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