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Tag Archives: Big Data

IKEA Asks: Do You Speak Human?

The Verge: ‘If you put an AI in charge of your house — letting it control the lights, the alarms, the temperature, and so on — how would you want it to act? Should it be ‘autonomous and challenging’ or ‘obedient and assisting’? Would you prefer if it sounded male, female, or if it was […] [...]

By Tim Manners/Brand X Ventures | May 3rd, 2017 | , , , , , , , , ,

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Netflix & the ‘Tinderization’ of Feeling

Tom Vanderbilt: “Netflix, as you may have heard, is … shedding its former one-to-five-star rating system in favor of binary digits: namely, thumbs up or thumbs down … For one, Netflix was transitioning from a DVD rental business to a streaming company. It was less reliant on you telling it what you liked (via ratings), […] [...]

By Tim Manners/Brand X Ventures | Apr 4th, 2017 | , , , , ,

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‘Graph Theory’ & Food & Retail Innovation

The Wall Street Journal: “Every creative cook faces the challenge of choosing ingredients that combine deliciously. This is mostly a matter of culinary experience, intuition and imagination, plus a lot of trial and error. But Big Data can help, too … Enter the food scientist and trained chef Michael Nestrud … Dr. Nestrud uses an arcane […] [...]

By Tim Manners/Brand X Ventures | Mar 28th, 2017 | , ,

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Dataism: The Next Religion?

  Financial Times: “Just as divine authority was legitimised by religious mythologies, and human authority was legitimised by humanist ideologies, so high-tech gurus and Silicon Valley prophets are creating a new universal narrative that legitimises the authority of algorithms and Big Data. This novel creed may be called “Dataism”. In its extreme form, proponents of […] [...]

By Tim Manners/Brand X Ventures | Aug 30th, 2016 | , , ,

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The Bestseller Code: Algorithmic Hits

  The Bookseller: “Jodie Archer, a former publisher and consultant, and Matthew Jockers, co-founder of Stanford University’s Literary Lab, have built an algorithm aimed at proving that mega-hits are predictable. The system, which analyses theme, plot, style and character to predict whether a manuscript will be a bestseller, has looked at 20,000 novels using “cutting-edge […] [...]

By Tim Manners/Brand X Ventures | Jul 6th, 2016 | , , ,

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Cannes Job: The Facebook (Data) Invasion

The New York Times: “Google and Facebook have upended the old order by taking ownership of the new one, claiming nearly two-thirds of the $60 billion online advertising market last year and on course to take more this year … Therefore, the word of the week in Cannes was ‘duopoly’.” “While Google has usually been […] [...]

By Tim Manners/Brand X Ventures | Jun 28th, 2016 | , , , ,

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Quote of the Day: Gary King

“Big data is not actually about the data. The revolution is not that there’s more data available. The revolution is that we know what to do with it now. That’s really the amazing thing.” – Gary King, professor and director of Harvard University’s Institute for Quantitative Social Science, quoted in The Washington Post. [...]

By Tim Manners/Brand X Ventures | May 23rd, 2016 |

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Marketing Analytics and Data Science Conference – June 8-10, 2016

How Can Marketing Analytics & Data Science Increase ROI? Data has become critical to marketing success, and is no longer optional. Analytics can provide a real world view and helps us apply what we learn from our primary research by giving us a way to test and learn. In our Marketing Analytics & Data Science […] [...]

By Gregory Piatetsky - KD Nuggets | May 10th, 2016 | , , ,

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