Industry

Services: The Killer App of Smart ‘Things’

Christopher Mims: “The killer app of the Internet of Things isn’t a thing at all—it is services … When internet-connected devices are considered a service, consumers don’t have to worry about integrating gadgets. Focusing on services also helps vendors clarify their offerings … In the case of Brita, the service is filtered water. For alarm maker ADT, it is security; for ride-sharing companies, it is transportation.”

“The term Internet of Things is misleading, argues Ljuba Miljkovic, co-founder of Automatic Labs Inc., which makes a device that can turn almost any car into a connected vehicle. More important than simply adding a chip and a wireless connection is ‘why?’ How does the combination of smarts, sensors and connectivity enhance people’s lives?”

“Shifting from describing objects as smart and connected to realizing that they are elements of a service offering allows us to make a prediction: The next breakout Internet-of-Things company will be another services business.”

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Tim Manners/Brand X Ventures | Aug 23rd, 2016 | ,