Industry

The Undoing Project: Exploring ‘Natural Stupidity’

The New York Times: The Undoing Project, by Michael Lewis (also author of Moneyball), is “a story about two unconventional thinkers who saw the world differently from everyone around them. Their peculiar area of research — how humans make decisions, often irrationally — has had profound implications for an array of fields, like professional sports, […]

By Tim Manners/Brand X Ventures | Dec 14th, 2016 | , ,

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Zara Success: A Databased Culture

Bloomberg Businessweek: “Unlike rivals such as Gap, H&M, and Primark, Zara has no chief designer, and there’s little discernible hierarchy. Its 350 designers are given unparalleled independence in approving products and campaigns, shipping fresh styles to stores twice a week. Guided by daily data feeds showing what’s selling and what’s stalling, the teams develop fashions […]

By Tim Manners/Brand X Ventures | Dec 5th, 2016 | , , ,

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Predictive Analytics: The ‘Weatherization’ of Fashion

The Wall Street Journal: “FIT, one of the largest and best-known fashion schools … this semester launched a new, 15-week course called ‘Predictive Analytics for Planning and Forecasting: Case Studies with Weatherization.’ The course, geared toward students interested in retail and merchandising careers, is part of a broad overhaul of FIT’s curriculum to include more […]

By Tim Manners/Brand X Journal | Dec 2nd, 2016 | , , ,

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Data Off-Base: Insight in the Age of Trump

The New York Times: “So when Mr. Trump won the election last week, an industry that prides itself on always knowing what motivates and excites the American public was in a state of shock. Marketers now find themselves asking serious questions about how they study consumers, use data and quantify the value of facts — […]

By Tim Manners/Brand X Journal | Nov 16th, 2016 | , , , , ,

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To Test or De-Bug. That is the Question.

The Wall Street Journal: “It is much more efficient—and far less painful—to test each small part before stringing many pieces together. That way, the failures are less frequent, more informative and a lot easier to fix.” “Throughout most of human history, people’s interactions with the physical world … were based on various rules of thumb. […]

By Tim Manners/Brand X Journal | Nov 7th, 2016 |

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The Content Trap: It’s All About Context

The Wall Street Journal: “To be sure, content is important. But what matters more is the connection between that content and the rest of the master plan … Information wants to be shared: Indeed, it is hard to find an area of news or entertainment where the real consumer value arises independent of a social […]

By Tim Manners/Brand X Journal | Oct 28th, 2016 | ,

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Algorithms Are People Too

Wired: “Yes, everything on the Internet is a mix of the human and inhuman. Automated algorithms play a very big role in some services, like, say, the Google Search Engine. But humans play a role in these services too. Humans whitelist and blacklist sites on the Google Search Engine. They make what you might think […]

By Tim Manners/Brand X Journal | Sep 20th, 2016 | , ,

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Zalando: Fashion, Emotion & Ecommerce

The Economist: “One of Europe’s most interesting technology companies sells shoes and threads … Zalando has a Silicon Valley-inspired work environment, holding “f**k-up nights’ to celebrate failure and ‘hack weeks’ to cook up new ideas. It encourages its employees to abandon hierarchy and structure for what it calls ‘radical agility.’ It has a 1, 350-strong, […]

By Tim Manners/Brand X Ventures | Sep 6th, 2016 | , , ,

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Dataism: The Next Religion?

  Financial Times: “Just as divine authority was legitimised by religious mythologies, and human authority was legitimised by humanist ideologies, so high-tech gurus and Silicon Valley prophets are creating a new universal narrative that legitimises the authority of algorithms and Big Data. This novel creed may be called “Dataism”. In its extreme form, proponents of […]

By Tim Manners/Brand X Ventures | Aug 30th, 2016 | , , ,

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Services: The Killer App of Smart ‘Things’

Christopher Mims: “The killer app of the Internet of Things isn’t a thing at all—it is services … When internet-connected devices are considered a service, consumers don’t have to worry about integrating gadgets. Focusing on services also helps vendors clarify their offerings … In the case of Brita, the service is filtered water. For alarm […]

By Tim Manners/Brand X Ventures | Aug 23rd, 2016 | ,

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The ‘Give’ Registry Embraces Survivors

Slate: “The Give Registry is a brilliant new gift registry and ad campaign from Australian department store chain Myer and agency Clemenger BBDO Melbourne that uses the model of a wedding gift registry to provide linens, cookware, dishes, and other household basics to domestic violence survivors.”   The post The ‘Give’ Registry Embraces Survivors appeared […]

By Tim Manners/Brand X Ventures | Aug 17th, 2016 | , , ,

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Disney Technology Tracks Guest Footprints

Orlando Sentinel: “The U.S. Patent and Trademark Office has issued Walt Disney Co. a patent for a new type of technology: A system that can track theme-park guests through their feet. The company says that there are no immediate plans to use such a system. This project is part of Disney’s ongoing innovative research process, […]

By Tim Manners/Brand X Ventures | Aug 3rd, 2016 | , ,

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The Bestseller Code: Algorithmic Hits

  The Bookseller: “Jodie Archer, a former publisher and consultant, and Matthew Jockers, co-founder of Stanford University’s Literary Lab, have built an algorithm aimed at proving that mega-hits are predictable. The system, which analyses theme, plot, style and character to predict whether a manuscript will be a bestseller, has looked at 20,000 novels using “cutting-edge […]

By Tim Manners/Brand X Ventures | Jul 6th, 2016 | , , ,

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Binge-Watching: A Key to Artificial Intelligence

National Post: “MIT says a computer that binge-watched YouTube videos and TV shows such as The Office, Big Bang Theory and Desperate Housewives learned how to predict whether the actors were about to hug, kiss, shake hands or slap high fives — advances that eventually could help the next generation of artificial intelligence function less […]

By Tim Manners/Brand X Ventures | Jun 30th, 2016 | ,

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Cannes Job: The Facebook (Data) Invasion

The New York Times: “Google and Facebook have upended the old order by taking ownership of the new one, claiming nearly two-thirds of the $60 billion online advertising market last year and on course to take more this year … Therefore, the word of the week in Cannes was ‘duopoly’.” “While Google has usually been […]

By Tim Manners/Brand X Ventures | Jun 28th, 2016 | , , , ,

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