Data Off-Base: Insight in the Age of Trump

The New York Times: “So when Mr. Trump won the election last week, an industry that prides itself on always knowing what motivates and excites the American public was in a state of shock. Marketers now find themselves asking serious questions about how they study consumers, use data and quantify the value of facts — […]

By Tim Manners/Brand X Journal | Nov 16th, 2016 | , , , , ,

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To Test or De-Bug. That is the Question.

The Wall Street Journal: “It is much more efficient—and far less painful—to test each small part before stringing many pieces together. That way, the failures are less frequent, more informative and a lot easier to fix.” “Throughout most of human history, people’s interactions with the physical world … were based on various rules of thumb. […]

By Tim Manners/Brand X Journal | Nov 7th, 2016 |

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The Content Trap: It’s All About Context

The Wall Street Journal: “To be sure, content is important. But what matters more is the connection between that content and the rest of the master plan … Information wants to be shared: Indeed, it is hard to find an area of news or entertainment where the real consumer value arises independent of a social […]

By Tim Manners/Brand X Journal | Oct 28th, 2016 | ,

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Algorithms Are People Too

Wired: “Yes, everything on the Internet is a mix of the human and inhuman. Automated algorithms play a very big role in some services, like, say, the Google Search Engine. But humans play a role in these services too. Humans whitelist and blacklist sites on the Google Search Engine. They make what you might think […]

By Tim Manners/Brand X Journal | Sep 20th, 2016 | , ,

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Zalando: Fashion, Emotion & Ecommerce

The Economist: “One of Europe’s most interesting technology companies sells shoes and threads … Zalando has a Silicon Valley-inspired work environment, holding “f**k-up nights’ to celebrate failure and ‘hack weeks’ to cook up new ideas. It encourages its employees to abandon hierarchy and structure for what it calls ‘radical agility.’ It has a 1, 350-strong, […]

By Tim Manners/Brand X Ventures | Sep 6th, 2016 | , , ,

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Dataism: The Next Religion?

  Financial Times: “Just as divine authority was legitimised by religious mythologies, and human authority was legitimised by humanist ideologies, so high-tech gurus and Silicon Valley prophets are creating a new universal narrative that legitimises the authority of algorithms and Big Data. This novel creed may be called “Dataism”. In its extreme form, proponents of […]

By Tim Manners/Brand X Ventures | Aug 30th, 2016 | , , ,

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Services: The Killer App of Smart ‘Things’

Christopher Mims: “The killer app of the Internet of Things isn’t a thing at all—it is services … When internet-connected devices are considered a service, consumers don’t have to worry about integrating gadgets. Focusing on services also helps vendors clarify their offerings … In the case of Brita, the service is filtered water. For alarm […]

By Tim Manners/Brand X Ventures | Aug 23rd, 2016 | ,

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The ‘Give’ Registry Embraces Survivors

Slate: “The Give Registry is a brilliant new gift registry and ad campaign from Australian department store chain Myer and agency Clemenger BBDO Melbourne that uses the model of a wedding gift registry to provide linens, cookware, dishes, and other household basics to domestic violence survivors.”   The post The ‘Give’ Registry Embraces Survivors appeared […]

By Tim Manners/Brand X Ventures | Aug 17th, 2016 | , , ,

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Disney Technology Tracks Guest Footprints

Orlando Sentinel: “The U.S. Patent and Trademark Office has issued Walt Disney Co. a patent for a new type of technology: A system that can track theme-park guests through their feet. The company says that there are no immediate plans to use such a system. This project is part of Disney’s ongoing innovative research process, […]

By Tim Manners/Brand X Ventures | Aug 3rd, 2016 | , ,

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The Bestseller Code: Algorithmic Hits

  The Bookseller: “Jodie Archer, a former publisher and consultant, and Matthew Jockers, co-founder of Stanford University’s Literary Lab, have built an algorithm aimed at proving that mega-hits are predictable. The system, which analyses theme, plot, style and character to predict whether a manuscript will be a bestseller, has looked at 20,000 novels using “cutting-edge […]

By Tim Manners/Brand X Ventures | Jul 6th, 2016 | , , ,

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Binge-Watching: A Key to Artificial Intelligence

National Post: “MIT says a computer that binge-watched YouTube videos and TV shows such as The Office, Big Bang Theory and Desperate Housewives learned how to predict whether the actors were about to hug, kiss, shake hands or slap high fives — advances that eventually could help the next generation of artificial intelligence function less […]

By Tim Manners/Brand X Ventures | Jun 30th, 2016 | ,

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Cannes Job: The Facebook (Data) Invasion

The New York Times: “Google and Facebook have upended the old order by taking ownership of the new one, claiming nearly two-thirds of the $60 billion online advertising market last year and on course to take more this year … Therefore, the word of the week in Cannes was ‘duopoly’.” “While Google has usually been […]

By Tim Manners/Brand X Ventures | Jun 28th, 2016 | , , , ,

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Mind Games: A Clear Head is Key to Creativity

Moshe Bar, writing in The New York Times: “In a study published in this month’s Psychological Science, the graduate student Shira Baror and I demonstrate that the capacity for original and creative thinking is markedly stymied by stray thoughts, obsessive ruminations and other forms of ‘mental load’ … the mind’s natural tendency is to explore and […]

By Tim Manners/Brand X Ventures | Jun 21st, 2016 | ,

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Quote of the Day: Gary King

“Big data is not actually about the data. The revolution is not that there’s more data available. The revolution is that we know what to do with it now. That’s really the amazing thing.” – Gary King, professor and director of Harvard University’s Institute for Quantitative Social Science, quoted in The Washington Post.

By Tim Manners/Brand X Ventures | May 23rd, 2016 |

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How Bing Predicts is Forecasting Everything From Sports to Political Outcomes

Walter Sun sees the future in machine learning. Read how his passion project, Bing Predicts, is forecasting everything from sports to political outcomes. MARCH 21, 2016 BY TRACY ITH Originally published on Microsoft JobsBlog At first, it sounded like a disaster. Walter Sun, whose job was to make sure Bing gave users the most up-to-the-minute […]

By Tracy Ith | May 13th, 2016 | , , ,

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