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Monthly Archives: August 2017

$1,400 iPhone & The Veblen Effect

Christopher Mims: “The launch of a pricey new iPhone has big implications for Apple’s financials, and it also bodes well for Apple’s continued dominance in mobile phones. Here are five reasons for Apple to go big, price-wise:” 1 Halo Effect: “An ultraexpensive edition of the iPhone makes sense as a shot in the arm for […]

By Tim Manners/Brand X Ventures | Aug 2nd, 2017 | , , , , , , , , , , ,

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