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Monthly Archives: October 2016

The Content Trap: It’s All About Context

The Wall Street Journal: “To be sure, content is important. But what matters more is the connection between that content and the rest of the master plan … Information wants to be shared: Indeed, it is hard to find an area of news or entertainment where the real consumer value arises independent of a social […]

By Tim Manners/Brand X Journal | Oct 28th, 2016 | ,

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